Monday, 22 July 2013

Week 12 - Questions of Franchise (Big Apple Donuts & Coffee)...^^

Today - 22/7/2013, Monday

1.What is the background of the company and its performance record?

By the mid of 2008, Big Apple was acknowledge as one of the fastest growing food chains in the history of the nation with already 23 stores operating nationwide, just over a year after its birth. Today, at an average growth rate of one new store a month, Big Apple going global.
The Journey of the donut from 1808. On the 2nd of May 2007, Big Apple Donuts & Coffee established itself in Malaysia with the opening of its first store at The Curve. It is wholly owned by Big Apple Interasia Sdn Bhd, a parent company with several subsidiaries under its corporate umbrella. Its trademark store can be found in almost all major shopping malls across the country and immediate plans are underway to expand to China, Thailand, Vietnam and the Middle East.

Tag-line - “Every Piece is a Masterpiece”
Big Apple always aims to offer something new and exciting to all donut lovers in Malaysia and around the world. The idea for introducing freshly fried donuts with different choices of filling and garnishing came from a group of passionate individuals who have vast experiences in the food and beverage industry in Malaysia, Singapore, Indonesia and Thailand.

2.What is the company’s current financial status?

In just under 2 years, Big Apple had already opened a record 30stores across the country, at an average growth of more than 1 store a month. On average, each Big Apple store churns out ¼ million donuts a month.

3.What are the names, addresses, and phone numbers of existing franchisees in my trade area?

Name:Big Apple Donuts & Coffee

Address:
Lot G31A, Alpha Angle Shopping Centre,
              Seksyen 1, Wangsa Maju,
53300 Kuala Lumpur, Malaysia

Phone number of H.r: 03 - 9019 8236 - (that place I visited don't have number)

4.Describe how you train and mentor your franchisees.
In the very same time Big Apple's staff grew from just 8 to a staggering 500 employees. That is means head of the shop will be train up the employees.
Apologize: Sorry Sir, I can't answer others of the Franchisee questions because I can't have an interview with the manager and I can't finds other any information about their operations, plans, financial and others information.

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